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Acting as voice of the customer and collaborating with multidisciplinary teams to deliver an innovative service:
Filld for Bentley

SITUATION:  In 2016 through deep understanding of Bentley customer needs and forging relationships with Andreessen Horowitz together with the tech start-up Filld, I empowered VW's Electronic Research Lab (ERL) to integrate an IoT box as a retrofit solution to existing Bentley cars.  This enabled Filld to remotely open a fuel door, allowing me to deliver the world's first on-demand fuel and electrification service called Filld for Bentley.

RESULTS: By Feb 2018 I had delivered the following:

 

  • 10,700 repeat customers across North America equating to $453,000 contribution

  • Average monthly revenue share back to Bentley corporate valued at $12,600

  • Positive customer testimony from board members of Apple and HP + earned media valued at $570,000

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