Brokering complex and exclusive relationships with Visa Inc. and launching Europe's largest Fintech incubator:
Visa Innovation Centre
SITUATION: Throughout 2015 and 2016 I forged an exclusive relationship with Visa Inc. so to explore new VW Group capabilities including in-car payments, connected merchants (e.g. drive-through vendors, roll tolls, parking agents) and contactless transactions. The partnership I brokered also led to an invitation by the head of Visa Innovation to be the launch partner for the Visa Innovation Centre opened in 2017.
RESULTS: By December 2019 I had delivered the following:
-
Championed the connected car chapter within the Visa Innovation Centre London live since Feb 2017
-
Unlocked funding from Visa R&D to build exclusive Bentley lifesize bucks for Mobile World Congress 2018
-
Integrated Visa payment gateways within Bentley digital platforms
-
Replicated the launch of Visa Innovation Centre for Dubai in 2019
-
£600K earned media value for Bentley