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Being audacious and innovative:
Bentley Motors Vision for IoT and A.I

SITUATION: In December 2015 I successfully pitched my entrepreneurial vision for IoT including last-mile delivery, connected home and A.I to the Bentley board, thus establishing the firm's connected car programme.

RESULTS: By December 2019 I had delivered the following:

 

  • Transitioned Bentley as world's first luxury connected car brand delivering €40M growth

  • Owned and nurtured Bentley's relationship with Apple and the VC outfit Andreessen Horowitz

  • Built a multidisciplinary team of 30 and developed award winning women in engineering

  • Oversaw global launch of five connected car model lines and 5 commercially successful digital services

  • A founding member of both Bentley Luxury Digital Ventures and Porche Digital

  • Delivering the world’s first SaaS app based I.D marketplace called the Bentley Network

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