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Establishing Bentley Digital Futures to grow world’s first app based automotive customer I.D marketplace:
The Bentley Network
SITUATION: In December 2015 I was tasked with growing the Bentley ownership app community called The Bentley Network. Success with Filld for Bentley allowed me to establish Bentley Future Ventures, with a focus on launching innovative owner based services. These services would be exclusive on the Bentley Network App allowing me to evolve the platform from a simple publishing model to an exclusive market place. The following video introduces one such service from Bentley Future Ventures called Co-Creation.
RESULTS: By December 2019 I had delivered the following:
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From a baseline of 1,500 members in December 2015, Bentley Network App community reached 150,000 owners with a combined wealth to match GDP of Russia
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